Why do websites require maintenance?
Clark County Graphics specializes in helping small businesses get the right website for their needs. Sometimes this is a simple website with just a few pages, and other times it’s a much larger website, that includes a shopping cart and hundreds of items for sale online. There is one thing that every website needs though, and that’s ongoing maintenance. It’s important that you, as a website owner, understand why.
Invest a little now or lose business later
It would be wonderful if a website, once it was built, worked great forever. If only that were true. Unfortunately, there is no such website. Sites require ongoing updates to the backend software. The internet – the place where your website lives and works – changes every day. The code that your website uses to run smoothly, needs regular updating too. This is why it is also a good idea to make sure that you have the right website audit for your business website. This will help make sure that your business continues to grow and get more customers.
What happens if you don’t invest in website maintenance?
Your website contains countless lines of code and data. It utilizes various site functions, written by different developers at different time, that is available for free or for purchase online. These developers update their code frequently, keeping up with the changes on the internet we discussed earlier. If your website isn’t regularly updated, it will eventually malfunction. Pages will load slower, or worse, not at all. And more importantly, it’s a huge security risk. Speaking of security risks, you also need to make sure you have a look at host companies like Flywheel to ensure your website is completely protected and hosted on a server as safely as possible.
Hackers search for vulnerable websites
It’s the familiar threat everyone has heard about – neglected websites get hacked. Hackers search for vulnerable code. Once it’s found, you’re out of luck. A hacked website can be devastating for a business. Even if the website can be recovered from a backup, any data processed since then is likely to be lost. For many businesses that can mean missing orders or leads.
If you were worried about the cost of maintenance before, the price to fix things now is much higher. Add that to the cost of lost business during the downtime, and it really adds up.
Regular maintenance on your website assures that everything will run smoothly for your website’s visitors, and your business. Without it, little issues will build up. And if the worst happens and your website gets exploited because of outdated code? Expect the worst!
Website visitors expect things to work
Keep your website visitors happy and represent your business the way it should be. Get regular website maintenance completed and your website running smoothly.