How to Keep Website Visitors Around Longer
Do your website visitors stick around awhile, or do they ditch your website moments after arriving? A bounce rate is the rate at which visitors see one page and then quickly leave your website without visiting anymore. What’s a good bounce rate? This varies depending on who you ask, but most say that 30 – 50% is decent. Others claim that is much too high and unless you’re under 25 – 30%, you’ve got room for improvement. Sticking around your website longer usually means more conversions.
Tips to lower your bounce rate
Declutter your website
If your website is full of animated images, flashing buttons or is generally cluttered, you’re going to be better off with a sleeker design. This isn’t 1997. use different methods to optimise your website. You only have a few seconds to convince people to stick around. Make it count.
Reduce the number of fonts
If you have more than 2 or maybe 3 fonts max, you’re doing it wrong. Reduce the number of fonts and you’ll immediately make an improvement in your website’s design.
Use a larger font size
Is your font too small? Smashing Magazine, a leading web design resource, suggested that anything under 16 px may be too small. If visitors can’t read your website, they aren’t going to stick around.
Add some white space
No one is going to read a wall of text. Break it up a bit and make it easier to read. Better yet, include headings, sub headings and lists to break it up further. Everyone loves a good list.
Use photos of people
Using photos of real people makes your website a more trusted resource. Repeated studied have shown higher conversion rates on websites that use photos of real people’s faces.
The website host you have chosen to use can effect the amount of people who see your website.
When you use statistics in your website, people trust it more. The weird thing is that studies show it doesn’t even matter what the data says.
Ask the questions that matter
Encourage website visitors to participate and comment. You’ll help to reduce your bounce rate and your visitors will be more engaged. Get the conversation going by asking thought provoking questions.
Use links to internal content
Add links to your internal content and encourage website visitors to explore further.
Open external links in new windows
Don’t send visitors away from your website when you link to an external website. Open external links in a new window and your website will still be open.