2016 Online Marketing Trends

I love how everyone can predict the marketing trends for a year that hasn’t event started yet. According to PC Magazine, Forbes and Internet Magazine, we’re going to seeing some changes to the online marketing landscape during the next year. For example, more and more companies are going to rely on automated marketing services (compare ActiveCampaign vs Drip here). Let’s peek into their crystal ball and see what else 2016 has in store for trends in online marketing:

Video Marketing Will Be Number 1

Video ads aren’t new. Facebook and other companies have been offering video ads for awhile. What’s different about 2016? Expect to see video advertising via various Google properties. It appears they are getting onboard with it as users are becoming more accepting of it.

App Indexing

Having a dedicated app for your business looks to be a benefit for SEO has Google will continue to index and rank apps. Will apps replace mobile versions of websites? Perhaps if they are intuitive and convenient enough, and used often enough to justify that space they take up on your device.

Desktop Will Be Overtaken By Mobile

This year was huge for mobile. Google announced that mobile traffic overtook desktop traffic in 10 countries. A good part of that could stem from Google adjusting their algorithm to lean towards websites with mobile versions as well. Google sees mobile as a primary source of traffic in the future, and so should you.

Digital Assistants Everywhere

Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are popular ways to get your website seen by visitors that never would have otherwise found you. Digital assistants, like Siri and Cortana, are going to lead to a new kind of optimization. With that in mind, understanding click through rate (CTR) is important. What is CTR and Why is it Important is vital to understand when launching any SEO or PPC campaign to understand some metrics that could allude to their effectiveness.

The Emergence of Virtual Reality

You may have already heard of Oculus Rift (high end) or Google Cardboard (low end) virtual reality devices. There are dozens that are going to come on the market in the next few years. The impact on video games and other applications, including social media, video and even messaging, will be hard to miss.

More Wearable Tech

Not just limited to watches, wearable tech will expand further. What new marketing techniques will take advantage of these new venues?